Real-Time Bidding – A Platform Apps like BeeTV & Tubi Use for Advertising

Streaming platforms like BeeTV, Tubi, OnStream, Crackle, and many more play a significant role in the development of the entertainment world. They are also significant players in the digital advertising grounds. With the modernization of Digital Marketing, advertisers are always looking for engaging and innovative ways for customers.

In this modern era, famous streaming platforms like BeeTV, Pluto TV, Tubi, and others leveraged modern technology. For instance, they use RTB for more dynamic and targeted ad placements. Through using it, advertisers advertise video ads across multiple platforms. It improves the overall performance of ad campaigns using enhanced ad relevance.

Real-Time-Bidding

What is Real-Time Bidding?

Real-time Bidding or RTB is a process of placing bids on individual ad impressions. The advertisers place bids on these ad impressions in an auction that takes place in a very short time. Whenever, a user or visitor, visits the website or streaming content on streaming platforms, like BeeTV or Tubi, the ad server triggers an auction in which advertisers compete to show their ad to that visitor. The winner secured the placement and his ad delivered instantly.

Advantages that Advertisers get using Real-time Bidding

1- Precision and Personalization

The major benefit of RTB is its precision for the target audience. Platforms like BeeTV and Tubi when collecting data about users’ preferences, visiting history, and demographics, there is the most chance the ad will be delivered to the interested person who is looking for the advertised product. For example, if a user watches sports shows, he might see ads related to sports goods and equipment.

2- Improved Efficiency and Cost-Effective

Traditionally, ad buying methods involve purchasing in bulk, which can result in inefficient spending if the ad doesn’t reach the right audience. Using RTB, advertisers only pay for impressions highly related to the demographic qualities of the audience. This ensures that the advertiser’s ad budget will only be spent on highly valuable opportunities.

3- Highly Reachable across Multiple Platforms

Using RTB integration with platforms like BeeTV and Tubi, there is a significant chance that the ads will be delivered to the audience across multiple platforms, such as Mobile phones, PCs, Smart TVs, Fire TVs, and Roku. It not only increases the reach to the target audience but also engagement with the right audience.

Conclusion

Many streaming platforms like BeeTV, Tubi, and Pluto TV use Real-Time Bidding as their advertising model. This advertising method involves the placement of bids on individual ad impressions by the advertisers in an auction. RTB ensures the ad serves the right audience by considering multiple parameters like demographics. This improves the cost-effectiveness, efficiency, and reachability of ads to multiple platforms.